SpinetiX SA selects Texas Instruments embedded processors for its new digital signage offering

SpinetiX SA selects Texas Instruments digital media processor based on DaVinci^TM technology for its new digital signage dedicated appliance: the SpinetiX HMP100

Lausanne, Switzerland (September 12, 2008) – SpinetiX SA has selected TI’s embedded processor technology for its new digital signage dedicated appliance: the HMP100, Hyper Media Player. TI’s programmable digital media processor performs real-time video decoding and high definition scene composition.

There is a growing need in the digital signage industry to network-based visual communication solutions through digital displays and dedicated appliances. Existing multimedia players are simple to install but limited in functionalities, on the other hand, PC-based media player solutions suffer from high acquisition and operational costs.

To answer the technical challenges of these tradeoffs, SpinetiX is using TI’s digital media processors based on DaVinci^TM technology to meet the networked media encode and decode application processing needs of next-generation embedded devices. The programmability and flexibility offered by the processor allow customers to meet requirements of changing standards in video codecs and provide software updates and new features to field-deployed units.

The combination of features in the DaVinci technology processors allows the development of smart dedicated appliances with a broader scope of functionality including high-quality video, interactivity, precise time synchronization as well as flexible network configuration possibilities.

The low power consumption of the TI embedded processors enables the HMP100 to benefit from a compact design without mechanical parts with clear benefits in terms of simplified deployment and reliability compared to a PC-based solution.

“The deployment of digital signage networks requires easy to use and robust dedicated appliances to drive high quality and rich media content from network resources to digital displays. To reach this goal, the HMP100 Hyper Media Player simplifies the work of integrators and solution providers by offering an open and standard API based on SVG format, PHP and JavaScript programming and the support of most common multi-media standards. Digital signage becomes simple, interactive, dynamic and flexible as a web based application,” notes Francesco Ziliani, COO for SpinetiX SA.

“Growing deployments with more affordable LCD displays make PC-based media players too expensive within the overall digital signage system. Spinetix’ Hyper Media Player appliance, together with its management software, is leveraging TI’s embedded processor technology to provide a flexible and easy-to-use solution. Such a comprehensive offering really lowers digital signage total cost of ownership compared to PC-based solutions”, said Jean-Marc Charpentier, Digital End Equipment Business Development Manager, DSP Product Group EMEA.

# # #

About SpinetiX SA
SpinetiX is a Swiss company founded in 2006 by an international team of experienced entrepreneurs. Targeting the high growth Dynamic Digital Signage market, SpinetiX has created the first Hyper Media Player solution. By creating and integrating state-of-the-art hardware and software technologies, SpinetiX’ high quality solutions simplify the access, distribution and manipulation of digital media in real-time. Cost reduction and interoperability with technology standards are SpinetiX constant focus. For more information, go to www.spinetix.com.

About Texas Instruments
Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through manufacturing, design and sales operations in more than 25 countries. For more information, go to www.ti.com.

Trademarks
DaVinci is a trademark of Texas Instruments. “SpinetiX” and “HMP Hyper Media Player” are registered trademarks, of SpinetiX SA. All other trademarks and registered trademarks are property of their respective owners.

Kategorien: Embedded Processing, IBC 2008, Pressemitteilungen