Texas Instruments and its robust ecosystem set the bar for superior mobile user experiences at Mobile World Congress 2010

DALLAS (February 15, 2010) – Texas Instruments Incorporated (TI) (NYSE: TXN) has a long history of driving mobile innovation with its proven OMAP™ platform and robust connectivity solutions. Continuing in this pioneering spirit, TI will bring new mobile use cases to life and showcase never-before-seen applications at Mobile World Congress (MWC) 2010, kicking off this week in Barcelona. TI’s MWC demonstrations, which include highlights from its robust ecosystem of more than 400 partners, echo the multimedia prowess of the OMAP 3 and 4 platforms – including 1080p high-profile HD video, touchless gesturing and multiple display support – and the flexibility of its connectivity solutions that drive everything from navigation tracking to fitness applications.

“As we enter the 2010 Mobile World Congress event, we are on the cusp of a mobile revolution. We have the right mix of technology and innovative applications that are forming the perfect storm,” said Fred Cohen, director of TI’s OMAP ecosystem. “At TI, we are dedicated to stretching the idea of what is possible, and in doing so rely greatly on ecosystem of developers. We believe a robust ecosystem is critical to driving innovation as well as being a fundamental element of our OMAP platform strategy.” Visit www.ti.com/mwc2010 for complete information.

Who: Texas Instruments Incorporated (TI)

What: Innovative demonstrations based on TI’s technologies

When: February 15-18, 2010

Where: Mobile World Congress 2010, TI Booth (8A84, Hall 8 )

What show attendees will see: TI technology-based demonstrations from the company’s leading partners, including:

Partner	Demonstration
Digital Aria	OMAP 3 platform used for innovative 2D and 3D graphics user interface that enables realistic 3D physics user interfaces for the mobile market
Dynastream	Check heart rate, foot pod and weight scale devices via TI’s WiLink™ 7.0 solution using the ANT+ ultra low power protocol
Eyesight	OMAP 3 platform enables touch free interface technology. Demonstration features several touchless gesture enabled applications, such as: MP3 player, GPS navigation, photo gallery and call control
Fulton	Automotive console with integrated wireless charging for a number of portable electronic devices
Fuse	Collaborative mobile phone concept using the OMAP3630 processor demonstrates the future of user interaction for handsets, integrating multiple interface technologies—including multi-touch capacitive sensing, haptic feedback, 3D graphics, as well as force, grip and proximity sensing
Haansoft	“ThinkFree Mobile for Android”, a full featured office suite designed and optimized for Android powered mobile devices running on the OMAP 3 platform
ID3D	OMAP36x processor’s graphic capabilities are fully leveraged to showcase the Airplay SDK that allows developers to create immersive console quality games and applications across multiple OSes and platforms
Imagination	Exciting gaming experience that leverages the power of shader technology in the OMAP36x processor’s Open GLES2.0 3D graphic hardware
Ittiam	720p high definition H264 video codecs using a split architecture optimized to run on ARM® Cortex™-A8 and OMAP36x processor’s Imaging and Video Accelerator (IVA 2)
Kishonti	Navigate smoothly through 3D city models rendered with OpenGLE2.0 graphic acceleration on the OMAP36x processor
Liquavista	Showcasing Liquavista’s revolutionary electrowetting technology for displays that function well in all lighting environments and produce life-life multimedia with extremely low power consumption
M2M	Find OMAP 3 technology in a multi-purpose home box security getaway that keeps your mobile phone (also powered by the OMAP platform) connected to multiple sensor points monitoring your home
Mentor Graphics	Features Inflexion™ user interface which allows for rapid customization and differentiation of Android-based devices built on the OMAP 3 platform
Mindtree	Showcases Mindtree’s Bluetooth® low energy stack interfacing with TI’s WiLink 7.0 solution to operate a mobile game via remote control
MMS (3D)	Stereo camera and 3M stereoscopic display integrated in to TI’s popular Zoom OMAP36x-III mobile development platform to enable 3D video capture, encoding and display of stereo content
MMS (eBook)	Transforming the eBook experience though the optimization of applications and use cases, and implementing Android and Linux OS-based applications.
Morpho	Video stabilization technology takes full advantage of the powerful OMAP 3 processor to deliver high quality video capture while in motion
Motorola	Support for Motorola 3G modem in the eBook development platform
Movial	Discover a new way to surf the web on your mobile, including to access content with Adobe Flash-10.1, with a contextual multi-screen version of Movial IXS Browser running on TI’s OMAP 4 platform, leveraging multiple displays and the ARM® Cortex™-A9 SMP architecture
Planet 9	OMAP 3 platform powers user friendly navigation application, with realistic-looking city scenes using TeleAtlas advanced 3D models, natural texturing effects and other exciting features
Scalado	Image processing technology that combines multiple high resolution shots into a single very high resolution panoramic image
The Astonishing Tribe (TAT)	TI’s OMAP 4 platform running a highly advanced multi-screen 3D UI , on a Linux operating system-based platform
Teleca	Features market changing dual-display functionality running on the OMAP 4 platform, which is further enhanced to run on the increasingly popular Android Éclair stack
VirtualLogix	See how virtualization enables rapid deployment of multiple HLOS running on the OMAP 3 and OMAP 4 platforms
WIPRO	Android Éclair operating system ported to SMP-based OMAP 4 solution highlighting high speed browsing, accelerated graphics, and integrated TI DLP® Pico™ technology
XTR	Navigate a UI application using XTR 3D Human Machine Interface on the OMAP 3 platform, via simple finger gestures “in the air,” activating the TAT application using software only and a simple web cam

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About Texas Instruments

Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through manufacturing, design and sales operations in more than 30 countries. For more information, go to http://www.ti.com/.

Trademarks

OMAP, WiLink, and Pico are trademarks of Texas Instruments Inc. DLP is a registered trademark of Texas Instruments Inc. All other registered trademarks and trademarks belong to their respective owners.

Kategorien: Mobile World Congress 2010, Pressemappen, Pressemitteilungen